How It Works
Three simple steps to understand, protect, and trust your most important data:
1
Identify
Determine which data matters most to your business.
Teams stay focused on the information that truly drives everyday decisions and keeps the business moving forward.
2
Control
Protect the quality and integrity of that data.
Your data is assessed by ready-to-use quality rules, helping you spot problems early and prevent bigger issues later.
3
Correct
Resolve issues fast and keep your data consistent.
You see exactly where problems exist, making it easier to fix them, and decisions remain based on reliable information.
Critical Data Identification
High-Value business processes need High-Quality data. DQ Pursuit implements an org-wide structure to identify, understand, and maintain the data that matters most to your decisions and processes.
What Are Critical Data Elements?
Understanding CDEs and their Purpose
CDEs drive better outcomes across:
Compliance & Reporting
AI Governance
Decision-Making
Data Ownership & Accountability
Operational Efficiency
Customer Experience
What Makes Our Approach Unique
At DQ Pursuit, we’ve built our platform to make Data Quality practical, collaborative, and business-driven.
Here’s what sets us apart:
Knowledge-Based Learning
Use structured frameworks to uncover data issues and validate data across departments.
Guided Discovery
Leverage smart, role-specific questionnaires designed to surface critical data in each business area.
Many-to-Many Dependencies
Gain clarity on the complex relationship between your Critical Data and the high-value Business Processes that rely on it.
User Friendly
Our low-code environment means non-technical users can easily participate.
Built-In Visualization
Monitor your critical data with dynamic dashboards that highlight rule performance, data consistency, and areas needing attention.
Transparent Rules & Logic
Rules are simple to define, view, and understand—no black boxes or hidden logic.
End-to-End Data Quality Life Cycle
Orchestrate the entire lifecycle of your critical data with clarity and control — ensuring trusted, compliant, and business-ready data at every stage.
DQ Pursuit Platform Features
Utilize the numerous out-of-the-box features and experience the immediate time-to-value of our platform.
2,500+ Business Terms
Instantly access Business Glossary Terms tailored to your unique organization, standardizing your data and eliminating confusion between systems.
5,000+ Data Expectations
Utilize predefined Data Quality rules that are ready to run instantly across your organization, validating data quality and data consistency.
Built-in Dashboards
Access reporting results via 3 out-of-the-box dashboards for Quality, Consistency, and KPIs, all customized to your own unique preferences.
No-Code Rule Building
Both technical and non-technical users can create advanced rules with our AI-supported scripting.
Scheduled Rule Deployment
Flexible scheduling automates rules with zero manual effort, receive instant, time-based, or event-driven results at the click of a button.
AI-Agent Assistance
AI-driven insights that help you manage every stage of your data quality lifecycle.
Data Classification
Easily implement targeted security controls and ensure regulatory compliance by designating your data based on its sensitivity, value, and compliance needs.
Critical Data Identification
A structured and audit-proof process to identify and track the data that's critical to your business processes and decisions.
Maximize Data Quality & Governance with AI Automation
Reduce Data Quality Workload
85%
Less Manual Effort
Cut up to 85% of manual data quality tasks with DQ Pursuit’s No-Code AI Rule Builder and automated insights.
Accelerate Rule Creation
2 Minutes
Rule Setup & Execution
Create and execute data quality rules in minutes instead of hours using AI automation and a prebuilt rule library.
Save Time at Scale
50+
Workdays Returned
Automate data discovery, workflows, and consistency checks to save over 50 workdays per year.