How We Work
A straightforward process to identify, control, and correct your critical data
1
Identify
We help you find your most important data.
So your team can focus on the information that truly drives everyday decisions and keeps the business moving forward.
2
Control
We help you protect the quality of that data.
Your data is checked by ready-to-use quality rules, helping you spot problems early and prevent bigger issues later.
3
Correct
We help you resolve issues and keep your most important data consistent.
You see exactly where problems exist, making it easier to fix them and keep decisions based on reliable information.
Critical Data Identification
High-value Business Processes need high-quality data. DQ Pursuit implements org-wide structure to identify, understand, and control the critical data that matters most to you.
What Are Critical Data Elements (CDEs)?
Not all data has the same impact. Some data elements are essential for business operations, reporting, compliance, and decision-making — these are known as Critical Data Elements (CDEs).
When critical data is inaccurate or inconsistent, it can lead to reporting errors, regulatory risks, poor customer experiences, and operational inefficiencies. With DQ Pursuit, you can identify and manage your CDEs to ensure your most important data is accurate, traceable, and properly governed.
CDEs drive better outcomes across:
Improved Compliance & Reporting
AI Governance
Stronger Decision-Making
Clear Data Ownership & Accountability
Operational Efficiency
Customer Experience
What Makes Our Approach Unique
At DQ Pursuit, we’ve built our platform around making CDE identification practical,
collaborative, and business-driven. Here’s what sets us apart:
Knowledge-Based Learning
Use structured frameworks to uncover and validate CDEs across departments.
Guided Discovery
Leverage smart, role-specific questionnaires designed to surface critical data in each business focus area.
Many-to-Many Dependencies
DQ Pursuit clearly presents the complex relationship of your Critical Data and the High-Value business processes that rely on it.
Business-User Friendly
Our low-code environment means non-technical users can easily participate.
Built-In Visualization
Monitor your CDEs with dynamic dashboards that highlight rule performance, data consistency, and areas needing attention.
Transparent Rules & Logic
Rules are simple to define, view, and understand—no black boxes or hidden logic.
End-to-End Data Quality Life Cycle
Orchestrate the entire lifecycle of your critical data with clarity and control — ensuring trusted, compliant, and business-ready data at every stage.
DQ Pursuit Platform Features
Our data quality software offers out-of-the-box features that provide immediate time to value for our clients.
2,500+ Business Terms
Instantly access tailored Business Glossary Terms designed for your organization, built right into the platform.
5,000+ Data Expectations
Predefined Data Quality rules ready to use instantly across your organization.
Built-in Dashboards
Access reporting results via 3 out-of-the-box dashboards for Quality, Consistency, and KPIs, all customized to your own unique preferences.
No-Code Rule Building
Both technical and non-technical users can create advanced rules with our AI-supported scripting.
Scheduled Rule Deployment
Flexible scheduling for your data quality and consistency rules—time-based or event-driven at the click of a button.
AI-Agent Assistance
AI-driven insights that help you manage every stage of your data quality lifecycle.
Maximize Data Quality & Governance with AI Automation
Reduce Data Quality Workload
85%
Less Manual Effort
Cut up to 85% of manual data quality tasks with DQ Pursuit’s No-Code AI Rule Builder and automated insights.
Accelerate Rule Creation
2 Minutes
Rule Setup & Execution
Create and execute data quality rules in minutes instead of hours using AI automation and a prebuilt rule library.
Save Time at Scale
50+
Workdays Returned
Automate data discovery, workflows, and consistency checks to save over 50 workdays per year.
Ready to see how this works?
Schedule a short demo to see how DQ Pursuit makes it easy to understand your data, catch problems early, and keep information reliable—without needing technical expertise.