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The Standard for Identifying, Controlling, and Correcting Critical Data

Knowledge-Based Learning

Built-In Guidance

Built-In Guidance

No confusion, no complexity. Just follow simple steps to understand and manage your data—no technical skills needed!

Questionnaire

Questionnaire

Not sure what data matters most? Our guided questions help you quickly identify Critical Data without the guesswork.

Inventory

Inventory

See where your data fits. Know what’s unique, what overlaps, and how it connects to your business processes—all in one place.

Set Controls

Set Controls

Define rules, set expectations, and ensure your data stays accurate, consistent, and well-managed.

Out of the Box

Business Terms

Business Terms

No more guessing! Get 2,500+ ready-to-use Business Terms that standardize your Critical Data and eliminate confusion across systems.

LOB Management

LOB Management

Keep your Lines of Business (LOBs) organized and aligned with your operations. Easily assign data ownership and ensure accountability.

LOB-Specificity

LOB-Specificity

Apply the right Data Quality rules to the right LOBs for better visibility, smarter decisions, and actionable insights.

Business Processes

Business Processes

Define and structure governance without the headache—tailor focus areas to match your organization’s needs.

Clear Visibility of the Critical Data

Consolidated View

Consolidated View

See everything in one place. Get a unified view of your Critical Data across multiple business processes, using your own terminology and ownership structure.

Regulatory Consistency

Regulatory Consistency

Stay compliant without the stress. DQ Pursuit ensures your Critical Data meets regulatory standards, bringing transparency and accountability to your governance efforts.

Oversight

Oversight

Gain full control over many-to-many relationships between data and business processes. Easily track, manage, and assign ownership to the right people for effective data governance.

Repeatability

Repeatability

Work smarter, not harder. Reuse existing Data Quality rules to maintain consistency and save time—apply a rule in minutes and keep your data quality strong across all systems.

Knowledge-Based Learning

Built-In Guidance

Built-In Guidance

No confusion, no complexity. Just follow simple steps to understand and manage your data—no technical skills needed!

Questionnaire

Questionnaire

Not sure what data matters most? Our guided questions help you quickly identify Critical Data without the guesswork.

Inventory

Inventory

See where your data fits. Know what’s unique, what overlaps, and how it connects to your business processes—all in one place.

Set Controls

Set Controls

Define rules, set expectations, and ensure your data stays accurate, consistent, and well-managed.

Out of the Box

Business Terms

Business Terms

No more guessing! Get 2,500+ ready-to-use Business Terms that standardize your Critical Data and eliminate confusion across systems.

LOB Management

LOB Management

Keep your Lines of Business (LOBs) organized and aligned with your operations. Easily assign data ownership and ensure accountability.

LOB-Specificity

LOB-Specificity

Apply the right Data Quality rules to the right LOBs for better visibility, smarter decisions, and actionable insights.

Business Processes

Business Processes

Define and structure governance without the headache—tailor focus areas to match your organization’s needs.

Clear Visibility of the Critical Data

Consolidated View

Consolidated View

See everything in one place. Get a unified view of your Critical Data across multiple business processes, using your own terminology and ownership structure.

Regulatory Consistency

Regulatory Consistency

Stay compliant without the stress. DQ Pursuit ensures your Critical Data meets regulatory standards, bringing transparency and accountability to your governance efforts.

Oversight

Oversight

Gain full control over many-to-many relationships between data and business processes. Easily track, manage, and assign ownership to the right people for effective data governance.

Repeatability

Repeatability

Work smarter, not harder. Reuse existing Data Quality rules to maintain consistency and save time—apply a rule in minutes and keep your data quality strong across all systems.

Data Quality Simlified

Low Code

Low Code

Our intuitive qualifier statements make it easy for anyone to implement and manage Data Quality rules—no advanced technical skills needed.

No Tech Skills Needed

No Tech Skills Needed

Forget needing a specialized team or outside help. DQ Pursuit is designed for everyone, with step-by-step guidance that makes managing data quality simple and stress-free.

Flexible Scheduling

Flexible Scheduling

Run Data Quality checks on your terms—daily, weekly, or in real-time. DQ Pursuit adapts to your business needs, ensuring timely insights when you need them most.

Instant Data Visibility

Instant Data Visibility

See failing records immediately and take action fast. Download and share data with the right owners in seconds—no delays, no back-and-forth.

Enterprise Data Consistency At-a-Glance

No Coding Required

No Coding Required

No coding headaches here! Define and apply Enterprise Consistency rules with zero coding. We’ve removed the complexity so anyone can manage consistency effortlessly.

Flexible Scheduling

Flexible Scheduling

Run consistency checks on your schedule—daily, weekly, or in real time. DQ Pursuit adapts to your business needs, so you stay ahead.

Built for Non-Technical Users

Built for Non-Technical Users

No IT team? No problem. DQ Pursuit’s intuitive interface empowers everyone to check data consistency without technical expertise.

Seamless Record Distribution

Seamless Record Distribution

Found a discrepancy? Send it directly to the right person with one click—no delays, no confusion, just fast action.

Data Quality Simlified

Low Code

Low Code

Our intuitive qualifier statements make it easy for anyone to implement and manage Data Quality rules—no advanced technical skills needed.

No Tech Skills Needed

No Tech Skills Needed

Forget needing a specialized team or outside help. DQ Pursuit is designed for everyone, with step-by-step guidance that makes managing data quality simple and stress-free.

Flexible Scheduling

Flexible Scheduling

Run Data Quality checks on your terms—daily, weekly, or in real-time. DQ Pursuit adapts to your business needs, ensuring timely insights when you need them most.

Instant Data Visibility

Instant Data Visibility

See failing records immediately and take action fast. Download and share data with the right owners in seconds—no delays, no back-and-forth.

Enterprise Data Consistency At-a-Glance

No Coding Required

No Coding Required

No coding headaches here! Define and apply Enterprise Consistency rules with zero coding. We’ve removed the complexity so anyone can manage consistency effortlessly.

Flexible Scheduling

Flexible Scheduling

Run consistency checks on your schedule—daily, weekly, or in real time. DQ Pursuit adapts to your business needs, so you stay ahead.

Built for Non-Technical Users

Built for Non-Technical Users

No IT team? No problem. DQ Pursuit’s intuitive interface empowers everyone to check data consistency without technical expertise.

Seamless Record Distribution

Seamless Record Distribution

Found a discrepancy? Send it directly to the right person with one click—no delays, no confusion, just fast action.

View data quality and consistency results in a single, built-in dashboard. Drill through to detailed information about your Critical Data Elements (CDEs). Access high-level data views for your organization or drill down by department or business focus area. Instantly access detailed failed data records with a single click of the button. And much more…

Dashboarding and Insights

Powerful, Built-In Dashboards

Powerful, Built-In Dashboards

Get instant access to real-time insights without needing separate dashboarding applications or technical specialists. Everything you need is right at your fingertips.

Deep Dives & Drill-Throughs

Deep Dives & Drill-Throughs

Whether you’re tracking Critical Data, monitoring rules, or identifying inconsistencies, our dashboards give you detailed visibility into every aspect of your data.

Executive-Level Insights

Executive-Level Insights

Keep governance teams on track with dashboards designed for high-level decision-making and operational clarity.

Seamless Data Sharing

Seamless Data Sharing

Found an issue? Easily distribute failing records to the right teams for quick action—ensuring faster resolutions and better data quality.

While every piece of data has value, some data elements carry significantly more weight in driving business operations, reporting, and compliance. These are known as Critical Data Elements (CDEs)—the essential fields that influence performance, regulatory accuracy, customer trust, and informed decision-making.

When Critical Data is inaccurate or inconsistent, the results can be serious: reporting errors, regulatory penalties, poor customer experiences, and business inefficiencies.

By identifying and managing your CDEs with DQPursuit, you ensure the most impactful data in your organization is accurate, traceable, and well-governed.

CDEs drive better outcomes across:

Improved Compliance & Reporting
AI Governance
Stronger Decision-Making
Operational Efficiency
Customer Experience
Clear Data Ownership & Accountability

At DQ Pursuit, we’ve built our platform around making CDE identification practical, collaborative, and business-driven. Here’s what sets us apart:

Knowledge-Based Learning

Use structured frameworks to uncover and validate CDEs across departments.

Guided Discovery

Leverage smart, role-specific questionnaires designed to surface critical data in each business focus area.

Many-to-Many Dependencies

DQ Pursuit clearly presents the complex relationship of your Critical Data and the High-Value business processes that rely on it.

Business-User Friendly

Our low-code environment means non-technical users can easily participate.

Built-In Visualization

Monitor your CDEs with dynamic dashboards that highlight rule performance, data consistency, and areas needing attention.

Transparent Rules & Logic

Rules are simple to define, view, and understand—no black boxes or hidden logic.

2,500+ Business Terms

2,500+ Business Terms

Instantly access tailored Business Glossary Terms designed for your organization, built right into the platform.

5,000+ Data Expectations

5,000+ Data Expectations

Predefined Data Quality rules ready to use instantly across your organization.

Built-in Dashboards

Built-in Dashboards

Access reporting results via 3 out-of-the-box dashboards for Quality, Consistency, and KPIs, all customized to your own unique preferences.

No-Code Rule Building

No-Code Rule Building

Both technical and non-technical users can create advanced rules with our AI-supported scripting.

Scheduled Rule Deployment

Scheduled Rule Deployment

Flexible scheduling for your data quality and consistency rules—time-based or event-driven at the click of a button.

AI-Agent Assistance

AI-Agent Assistance

AI-driven insights that help you manage every stage of your data quality lifecycle.

Financial Services

Financial Services

We help banks and financial firms identify their Critical Data Elements (CDEs), validate their account & transaction data across systems, as well as ensure data consistency for regulatory and operational accuracy.

Healthcare

Healthcare

We empower healthcare organizations to actively monitor and validate both their clinical & operational data, uplifting every consistency, compliance, and quality care process through evaluated and trusted data.

Higher Education

Higher Education

We bridge the gaps between academic, student, and financial data, supporting educational institutions' ability to make decisions based on unified, validated, consistent information.

Government

Government

We provide government agencies with an understandable, no-code process for identifying data quality issues and validating data between departments, further strengthening public trust via reliable, consistent information.

Retail

Retail

We bring clarity to retailors by ensuring data consistency across their various systems, enabling their organizations to act confidently on sales trends, inventory analytics, and customer behavior.

Manufacturing & Logistics

Manufacturing & Logistics

We supply manufacturing & logistical companies with the ability to validate and align their operational & ERP data, generating smooth production flows and accurate reporting for every internal system and external location.

Insurance

Insurance

We give insurers complete visibility into their critical data, helping them detect inconsistencies, streamline their claims validation, and improve their reporting — all while fostering compliance and operational reliability.

Telecommunication

Telecommunication

We ensure data integrity across every system, allowing telecom providers to maintain accurate subscriber records, consistent billing, and reliable service insights — all through an intuitive, no-code platform.